Loading ...
The iPad take a year to enable it to take over the market expects the price to fall and that publishers adapt to the new platform, according to Piper Jaffray. There are doubts about the publishing business with Apple.
Gene Munster, Piper Jaffray analyst, says: “It requires that the price is between $ 300 and $ 400. It is a very good device, but investors will have to measure the enthusiasm and should take into account how long it may take to gain traction in the market. ”
Apple will begin in March to sell three models in the U.S., where prices are between 499 and 699 dollars. These models will be able to connect to the Internet via Wi-Fi. Three other models will be available in April and will operate in addition to the wireless network 3G phone from AT & T. These cost between $ 829 and 629 and service plans will be between 14.99 and $ 29.99.
Munster estimates that Apple will sell 3 to 4 million units the first year. In 2011, the figure will reach 8 million, which will add some gains by 4,600 million dollars, almost equivalent to what is perceived by the iPod business.
Analysts, with doubts
The software giant has already signed deals with five publishers, including Penguin and HarperCollins, News Corporation, and intends to get alianzaa with others to encourage the sale of books in his new company, iBookstore.
Steve Jobs, Apple’s CEO, left many unresolved questions about how publishers work in the iPad and what is the difference from what exists in the market, says Allen Weiner, research vice president at research firm Gartner. One of them: “How are profits distributed by Apple and publishers?”. Weiner also asked whether the publishers have seen applications not only work with the New York Times, but with everyone else who wants to offer content.
Yet there is optimism among the publishers. John Makinson, Penguin, hopes that with the launch of the iPad will attract new readers and boost sales of e-books. “We hope the Apple platform to discover that consumers like to read e-books and price,” says Makinson.
The rivals have been decided by the arrival of Apple. Sony said the iPad boost consumption for the digital world and will benefit your business e-books. “How expieriencia going to be reading [in the iPad]? We’ll find out. I’m not sure that is optimized for it,” said Steve Haber, president of Sony’s digital reading.